Global desertification problem is pressing. Persistent degradation of dryland ecosystems caused by human activities, including unsustainable farming, mining, overgrazing and clear-cutting of land, and by climate change. This Competition is to enhance Hong Kong university students and postgraduates’ understanding on global environmental issues and current status of desertification control. Students are encouraged to plan a sustainable and innovative desertification control business proposal.
Ideas from winning entries could be applied to deserts and it is a chance to discover entrepreneurial opportunities.


  1. Full-time university students and postgraduate students of universities and post-secondary colleges (including UGC-funded universities, self-financing institutions, post-secondary institutions, private universities, etc.) in Hong Kong
  2. Each team shall comprise of 2 to 4 members
  3. Members can come from different institutions and majors
  4. Each student can only participate in one team

Schedule and Points to Note (**Updated information highlighted in blue colour**)

Assessment Guidelines

Environmental Friendliness

  • Desertification control measures and works need to be operated in a way that not harm to environment, aim at minimizing the environmental impacts, including short, medium and long-term


  • Reduce overall pollution and waste while pursuing economic prosperity and improving living condition
  • Provide self-sufficient living to residents
  • Considering impacts to economic, social and environmental, including current and future aspect

Innovation and Creativity

  • Original Idea

Effectiveness and Feasibility

  • Sound and profitable financial plan
  • Business ideas elaborated with details
  • Ideas applicable to different deserts

Jury Panel

Entries shall be adjudicated by a Jury Panel composed of the following members:

Dr. YU Yuen Ping, William

CEO, World Green Organization

Mrs. MAK Chen Wen Ning

Chairlady of Homeland Green

Prof. CHAN Chi Fai, Andrew

Director of Executive MBA Programme and Head of Shaw College, CUHK

Prof. LUI Ting Ming, Francis

Emeritus Professor of Department of Economics, HKUST

Dr. LIU Tin Shing, Marcus

Lecturer of Discipline of Applied Sciences and Technology, PolyU SPEED

Mr. HO Chi Kuen, Brian

Partner of Climate Change and Sustainability Services, Ernst & Young

Mr. Raymond Yu

Managing Director, Head of Power & Utilities, Asia Pacific, Barclays Investment Bank

Reserve Juror

Mr. YIP Kwong To, Plato

Director of Elion Foundation

Ms. MAK Yuen Kwan, Amy

Senior Lecturer, Outreach Programme Coordinator (Local), Lee Shau Kee School of Business and Administration, The Open University of Hong Kong

Competition Result


*Finalist Teams are entitled to have field trip to Kubuqi Desert

*The winning proposals could be applied onto the Kubuqi Desert and other countries’ desertification control projects

Chit-chat with CEO: Key elements to make outstanding business proposal

(Competition details will also be presented in this session)

Interested parties please register by email

  • Is there any Competition fee?
  • Could our team members be from different universities?


Fully Support

Supporting Organizations

Mentorship Program & Venue Partner

Independent Audit

PR Partner

For enquiries, please contact the Competition Secretariat by email or Facebook.